Wednesday, 7 March 2012

Ancillary Product Research - Muse 'The Resistance'



This is the digital package analysis of Muse 'The Resistance'. This album cover is the official cover of the album ‘The Resistance’. The stand out feature of this front cover has an initial striking image of a circle shape with multi- colored hexagons spread across the circle, which represents the future and the space age. This is combined with the ‘circle of space’, which encapsulates the whole theme of futurism and space age technology, showing a technological movement for the world. The orange step formation rising up in the centre represents the movement for the world to the space age, and the shadow figure shown walking up the steps represents human kind, as we ascend into a technological and digital revolution, the figure reminds us of the importance of individualism in an era dominated by groups and defined by shared norms and values. This individualist approach to their design that the band ‘Muse’ takes refers to the uprising and resistance, which is embedded in our postmodern society. It has cultural connotations of anomie in society as the complexity of life takes over an individual.  The album name ‘The Resistance’ is a direct reference that the era we now live in is an era of resistance, rebellion and uprising for the individuals. The colorful and dominant image of the space age is contrasted with the grey background color, which represents the bleak prospects for humans in a hegemonic dominated society. 

Final Ancillary Product - Finished Product 2


This is our final finished ancilary product, album inside cover. The product represents a combination of our ideas for this product for example the british flag which is in the background represents the patriotism which we wanted to present to the audience and reflects the bands ideology of the british culture and their embodiment and cultural roots to England are represented through the flag. The skyline is a symbolic representation of urbanization and our industrial revolution and the big ben tower is an iconic signifier of british  culture which adds to the whole image of british modern culture. 

Final Ancillary Product - Finished Product 1


This is our final finished ancilary product, album outside cover. This album design has many elements which make the whole design effective and build to create a representation of revolution. The skyline is used as an iconic symbol of urbanization and this is combined with the fist on the inside cover to create a revolutionary iconic image. The broken wall in the centre represents the fragmented and broken society which we now live in.

First Draft Ancillary Product Digital Package


This is the first draft of our album front cover, encompassing a number of different ideas. 

Tuesday, 6 March 2012

A2 Advanced Portfolio - Music Video


This is our final A2 media studies music video. 
Artist: Muse
Song Title: Uprising

Thursday, 23 February 2012

Locations for Music video Filming

This is one of locations in our music video, which involves the two working class characters meeting up and unifying themselves with them both shaking each others hand. The reasoning behind the choice of this location was that it was in fitting with the particular atmosphere that we wanted to create. The representation of a desolate and isolated area makes it clear to the audience and reinforces the stereotypes of our working class characters. 





This is another one of our scene's where the two working class characters walk up to each other, again like the previous location we wanted to create a similar atmosphere which would enable our film to have the repetition of the meeting of the character. This particular scene also creates the effect of a deserted and naturalistic location and this is in-fitting with the working class's material depravation and the more incline towards the natural environment. 




This is another one of our scenes in our music video where we see the upper class character walking down the path where he is confronted by the antagonist. This location makes this scene particularly effective as it portrays to the audience a normal, suburban neighborhood which shows the normality of the protagonists life. 







This is another scene where we see one of the working class characters breaks into a car and, in a state of confusion and hedonism, drives off from the parked position and travels out of the car park. We used this location as it was effective in presenting an suburban environment which looks natural and adds to the realism of our film. 




Digital Package - CD Front Cover Idea


This is the intial first draft idea for the front cover of the digital package. The concepts of this idea is that the three male shadows in the centre are representative of the whole nation and that anybody can be that revolutionary person standing there. The shadow concept hides the unique identity of the person symbolising the fact that anybody can be the revolutionary uprising indivdual.

The idea arose from a recent advertisment campagin from the company 'Apple', adversting the new Ipod. The people shown in the different adverstiments are shadows and do not have personalities or idenitities. In the advert below it shows the idea of the male shadow figure is unique. This unique concept is used in our own product as it is effective and holds meaning