Wednesday 7 March 2012

Ancillary Product Magazine Album Advertisement Final Idea


This is our final and finished magazine album advertisement. The inspiration for this album cover is closely linked with the theoretical understanding of Marxism and the teachings of Karl Marx who is a revolutionary socialist. The main central image of the raised clenched fist rising up out of the skyline is the central focus of the advertisement. The red fist itself is a representation of rebellious, war-like behaviour and which has wider symbolic and cultural representations of uprising and revolution. This representation of the fist is coupled with the cracks and dirt spread across the hand which represent our modern fragile society with the dirt having wider symbolic connotations to the tainted society of suppression and corruption which we now accept. which links into our music video having a focus of uprising and rebellion. The inspiration for the raised fist image was this particular image (on the right hand side) I found which inspired me to create the idea of the fist. The second most notable feature of this advertising poster is the skyline running at the bottom half of the advertisement. The skyline is a typical urbanised environment containing large industrialised buildings which has connotations of our post-modern culture. The urbanised industrial city is the stereotypical location of ordinary workers which encompasses the suppressive life which people live in a capitalist regime,  and that these people who live in these urbanised environments can relate to there own lives through this symbolisation on the poster as they are the embodiment of the working class revolution. The dark brick background continues the representation of urbanisation as it represents a typical brick house which these revolutionaries will live in. The symbolic representation of the brick wall background is symbolic submissive and restrictive nature of our modern society. The mist covering the brick wall background is representative of the mystery and uncertain flexibly of the future. It represents that the future is literally unclear and that revolution is no certain. The slogan at the bottom of the advertisement: 'Join the Revolution...', is a direct address to audience, challenging them to be join the uprising and rebellion. It is command to uprise against the current oppressing system implemented and to rise up.  

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