Wednesday 7 March 2012

Ancillary Product Research - Muse 'The Resistance'



This is the digital package analysis of Muse 'The Resistance'. This album cover is the official cover of the album ‘The Resistance’. The stand out feature of this front cover has an initial striking image of a circle shape with multi- colored hexagons spread across the circle, which represents the future and the space age. This is combined with the ‘circle of space’, which encapsulates the whole theme of futurism and space age technology, showing a technological movement for the world. The orange step formation rising up in the centre represents the movement for the world to the space age, and the shadow figure shown walking up the steps represents human kind, as we ascend into a technological and digital revolution, the figure reminds us of the importance of individualism in an era dominated by groups and defined by shared norms and values. This individualist approach to their design that the band ‘Muse’ takes refers to the uprising and resistance, which is embedded in our postmodern society. It has cultural connotations of anomie in society as the complexity of life takes over an individual.  The album name ‘The Resistance’ is a direct reference that the era we now live in is an era of resistance, rebellion and uprising for the individuals. The colorful and dominant image of the space age is contrasted with the grey background color, which represents the bleak prospects for humans in a hegemonic dominated society. 

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