This is one of our first idea's for the Magazine Album Advertisement for the new album, 'The Resistance'. The inspiration for this adverstiment came from an assortment of different ideas. Firstly the picture in the centre is a idea from the the official advertisement for Muse and is to represent the space age and the technological development of our modern era. The magnifying glass layered on top of the central image is to represent the media, focusing the audience onto the central image of the future and further development of humankind. This idea was inspired by the theory of Adorno, who suggested that the audience is passive and the media institutions create readerly texts for the audience to take the preferred reading. The magnifying glass represents the media as they focus are attention and draw us into the mediated future. The British flag making up the majority of the background represents the patriotic nature of the band, and there focus is for the future of Britain.
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