Antonio Gramsci

Research Theorist- Antonio Gramsci

Antonio Gramsci theorised hegemony, which shows the media encouraging people to consent status through powerful structures. Antonio was a Marxist social philosopher who lived in Italy. Because he was a Marxist he also theorised that societies must transform over time from economic systems to more liberating ones until society reaches state of communism.

The Marxist also believed that capitalism was an oppositional economic system due to the unequal distribution of wealth among few powerful people and he believed that eventually the masses would overthrow capitalism and move to less oppressive system. The system would overthrow economic systems.                                        

According to his theory the public can’t maintain power from these systems alone. People would have to take control in order to keep the powerful people on top. Everyday behaviours keep society powerful such as being patriotic and celebrating the country’s pride and dedication. Gramsci also believed that the media had a key role in teaching people to do things in their everyday lives that support power towards society. People in the present would consider the media support through power structures such as society, capitalism and patriarchy.                                                                                                            

Gramsci also created a counter hegemonic theory that it questioned traditional roles of characters and themes. His theories have become an important role of discipline and distribution around the world. This concept had contributed a valuable vocabulary for discussing the relationship between media and societal power.

Overall our group believes that the theory will work well with our music video because our ideas linked to contrast of power and dominance allowing a stronger and disciplined structure. This will also provide political views over the arguments of the lower and higher classes towards society and government. 

Marxism Theory Research

‘Karl Henry Marx’ - Marxism Theory

Marxism is an economic and sociopolitical worldview and method of socioeconomic inquiry that centers upon a materialist interpretation on history, a dialectical view of social change, and an analysis and critique of the development of capitalist

Marxism, economic and political philosophy named for Karl Marx. It is also known as scientific socialism. Marxism has had a profound impact on contemporary culture; modern communism is based on it, and most modern socialist theories derive from it. It has also had tremendous effect on academia, influencing disciplines from economics to philosophy and literary history.

Marxism’s basic principles are that the working class population, in a capitalist regime are oppressed by the upper class, bourgeoisie who maintain power and authority even though, the dominant ideology of a capitalist culture is that even a working class man, from an economically challenged family can ‘rise up’ to become a wealthier person.

The history of Marxism, and the impact over time

The first impact of Marxism was felt in continental Europe. By the late 19th century, through the influence of the international, it had permeated the European trade union movement, and the major socialist parties were committed to it in theory if not in practice.

The success of the revolutionary socialists in the Russian Revolution and the establishment of an authoritarian Communist state in Russia split the movement irrevocably. In disassociating themselves from dictatorial Russian Communism, many of the democratic socialist parties also moved slowly away from Marxist theory.

Overall

Karl Marx believed that the common calling of the people, and the hatred for the unfair capitalist regime would enable an uprising, a revolt against the, institutions and against the upper classes in society. They would break free from the chains of oppress and create a ‘fairer’ communist state of equality and peace.

In the music video we will be creating we will use and demonstrate elements of the theory for example the referencing and symbolism of the variety of shots of consumers shopping. This is a direct link with the capitalist regime and the passive nature of people buying goods in order to oppress themselves. Also the representation through the Mise en Scene, the different camera angles and shots, and the separate editing techniques used to differentiate the Working class characters to the Upper class.  

Storyboard - First Draft: Initial Idea

Script

Muse - 'Uprising' Research

Muse Research

Background

Muse are an English alternative rock band from Teignmouth, Devon, formed in 1994. The band consists of school friends Matthew Belmany (lead vocals, guitars, piano, keyboards, keytar), Christopher Woodstenholme (bass, backing vocals, keyboards, guitars, harmonica) and Dominic Howard (drums, percussion, synthesisers, sampling, harmtar). Uprising is a song by English rock band Muse, featured on their fifth studio album The Resistance, in which they wrote our choosen song, 'Uprising'. The song was released as the Lead single from the album on 7 September 2009. The title "Uprising" was first revealed on 3 July 2009, when the album's track listing was released on the band's Twitter page; the song was unveiled as the opening track of the album, preceding the title track "Resistance".

Early Muse songs' lyrics dealt with introspective themes, such as relationships, juvenile alienation, and difficulties they had encountered while trying to establish themselves in their hometown. However, with the band's progress, their song concepts have become more ambitious, addressing issues such as the fear of the evolution of technology, in their Origin of Symmetry  album. They deal with the apocalypse and catastrophic conflicts, in Absolution and Black Holes and Revelations respectively, and with a worldwide revolution in The Resistance album. This demostrates a progression for thier lyrical content and hidden messages as they move up in the world of music so does thier exploration of wider themes. For thier first Ablum they concertrated on thier own issues and problems and addressed them as a personal aspect, however as they moved up they included theme's which affected people on a global scale such as the 'Fear of the Proliferation of society' and the oppression of the working class proletariat in thier latest albumn 'The resistance'. 

Prezi - Muse 'Uprising'

http://prezi.com/0cxfu9ol6z3u/muse-uprising/

This my Prezi Presentation, explaining our reasoning for choosing this particular song.

Why we choose 'Uprising' by Muse

The reason why I choose the song, Muse ‘Uprising’ to create, produce and publish a music video to is because the song has deeper and wider issues than the face value of the lyrics and visual stimulate.  ‘Uprising’ is about class conflict in society and the inequalities communities face within a capitalist regime of greed and wealth. This links into the popular German Sociologist, Karl Marx, who developed the socio-political theory of Marxism. It refers to the inevitable uprising of the common people through a common cause to gain equality. Our ideas of using multiple shots of shopping centres and shops link into the capitalist regime and ideas and further emerges the audience to the concepts and ideas. Symbolism plays an important role in our music video and will help conceptualise big concepts.