Viral Media Productions

Wednesday, 7 March 2012

Ancillary Product Magazine Album Advertisement Final Idea

This is our final and finished magazine album advertisement. The inspiration for this album cover is closely linked with the theoretical understanding of Marxism and the teachings of Karl Marx who is a revolutionary socialist. The main central image of the raised clenched fist rising up out of the skyline is the central focus of the advertisement. The red fist itself is a representation of rebellious, war-like behaviour and which has wider symbolic and cultural representations of uprising and revolution. This representation of the fist is coupled with the cracks and dirt spread across the hand which represent our modern fragile society with the dirt having wider symbolic connotations to the tainted society of suppression and corruption which we now accept. which links into our music video having a focus of uprising and rebellion. The inspiration for the raised fist image was this particular image (on the right hand side) I found which inspired me to create the idea of the fist. The second most notable feature of this advertising poster is the skyline running at the bottom half of the advertisement. The skyline is a typical urbanised environment containing large industrialised buildings which has connotations of our post-modern culture. The urbanised industrial city is the stereotypical location of ordinary workers which encompasses the suppressive life which people live in a capitalist regime, and that these people who live in these urbanised environments can relate to there own lives through this symbolisation on the poster as they are the embodiment of the working class revolution. The dark brick background continues the representation of urbanisation as it represents a typical brick house which these revolutionaries will live in. The symbolic representation of the brick wall background is symbolic submissive and restrictive nature of our modern society. The mist covering the brick wall background is representative of the mystery and uncertain flexibly of the future. It represents that the future is literally unclear and that revolution is no certain. The slogan at the bottom of the advertisement: 'Join the Revolution...', is a direct address to audience, challenging them to be join the uprising and rebellion. It is command to uprise against the current oppressing system implemented and to rise up.

Ancillary Product Magazine Album Advertisement First Idea

This is one of our first idea's for the Magazine Album Advertisement for the new album, 'The Resistance'. The inspiration for this adverstiment came from an assortment of different ideas. Firstly the picture in the centre is a idea from the the official advertisement for Muse and is to represent the space age and the technological development of our modern era. The magnifying glass layered on top of the central image is to represent the media, focusing the audience onto the central image of the future and further development of humankind. This idea was inspired by the theory of Adorno, who suggested that the audience is passive and the media institutions create readerly texts for the audience to take the preferred reading. The magnifying glass represents the media as they focus are attention and draw us into the mediated future. The British flag making up the majority of the background represents the patriotic nature of the band, and there focus is for the future of Britain.

Ancillary Product Research - Muse 'The Resistance'

This is the digital package analysis of Muse 'The Resistance'. This album cover is the official cover of the album ‘The Resistance’. The stand out feature of this front cover has an initial striking image of a circle shape with multi- colored hexagons spread across the circle, which represents the future and the space age. This is combined with the ‘circle of space’, which encapsulates the whole theme of futurism and space age technology, showing a technological movement for the world. The orange step formation rising up in the centre represents the movement for the world to the space age, and the shadow figure shown walking up the steps represents human kind, as we ascend into a technological and digital revolution, the figure reminds us of the importance of individualism in an era dominated by groups and defined by shared norms and values. This individualist approach to their design that the band ‘Muse’ takes refers to the uprising and resistance, which is embedded in our postmodern society. It has cultural connotations of anomie in society as the complexity of life takes over an individual. The album name ‘The Resistance’ is a direct reference that the era we now live in is an era of resistance, rebellion and uprising for the individuals. The colorful and dominant image of the space age is contrasted with the grey background color, which represents the bleak prospects for humans in a hegemonic dominated society.

Final Ancillary Product - Finished Product 2

This is our final finished ancilary product, album inside cover. The product represents a combination of our ideas for this product for example the british flag which is in the background represents the patriotism which we wanted to present to the audience and reflects the bands ideology of the british culture and their embodiment and cultural roots to England are represented through the flag. The skyline is a symbolic representation of urbanization and our industrial revolution and the big ben tower is an iconic signifier of british culture which adds to the whole image of british modern culture.

Final Ancillary Product - Finished Product 1

This is our final finished ancilary product, album outside cover. This album design has many elements which make the whole design effective and build to create a representation of revolution. The skyline is used as an iconic symbol of urbanization and this is combined with the fist on the inside cover to create a revolutionary iconic image. The broken wall in the centre represents the fragmented and broken society which we now live in.